Go to http://www.firemeetsdesire.com/


Questions about Flame

Answers provided by Brian Gies, Burger King's vice president of marketing impact:

Q: How and why did Burger King decide to develop this product?

A: December is all about Whopper love. In deconstructing what makes a Whopper so alluring, we know a big component is flame-broiling. Flame is a fun way of intersecting the carnal seduction of fire with a hint of our flame-broiled beef, just in time for a unique and inexpensive gift for the holidays ...

Q: What type of customer is the target demographic?

A: People who love Burger King and the Whopper and those looking for attention-getting stocking stuffers and clever last-minute gift ideas.

Q: Is this a trial run before a broader roll-out of the product?

A: At this time, there are no plans for wider distribution of Flame, so get it while it's hot!

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You have to go to the website -- the pictures of the King laying front of the fire with whipped cream are not to be missed -- just keep clicking the bottle to spray

I went to the website to buy some and it is all sold out -- go figure -- I should ask a friend in NYC to pick me up some just as a gag